Domain Names of the World

New SpellGuard service allows protection of up to five misspellings of a domain name which will point to a company's primary URL.

The .NU Domain Ltd, a US based commercial top level domain name registry serving Northern Europe, yesterday announced its new SpellGuard service to protect companies' Internet brands from keyboard errors and typosquatting. The service allows protection of up to five misspellings of a domain name, all of which will point to a company's primary domain name or URL.

SpellGuard is based on .NU Domain's patent pending multilingual web routing technology. With SpellGuard the misspelled domain names can be within 2 letters in length (shorter or longer) of the primary domain name and may have up to two changes in letters. For example mudomain.nu, mdyomain.nu or myudomian.nu could be registered as misspellings for mydomain.nu. These domains will be redirected to the primary domain, and need not be hosted by the domain name holder's ISP or Web service provider.

SpellGuard protects against typosquatting, which involves registering web addresses that are minor variations on the names of well-known, legitimate domains. The copycat addresses may involve transposing letters in the web address. Often users land on copycat sites loaded with unwanted advertising or other undesirable content.

"Keyboarding errors, misspellings and variations in spellings are all ways which users can end up at the wrong Web site, resulting in brand degradation," said J. William Semich, founder and CEO of .NU Domain. "With SpellGuard, for a very small fee an organization can protect its brands without incurring the cost and time of managing numerous variations of its primary domain name."

The new service has distinct benefits for multinational companies, since ASCII versions of multilingual domains can be used as 'misspellings'. .NU Domain's SpellGuard is available for $5 per year per primary domain for the first five misspellings.

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